Carrie Gallagher

Certified HubSpot Consultant | HubSpot Solutions Partner

Lovable Marketing Content Curator

Curated by our marketing team, this account highlights the best in digital marketing, content strategy, marketing automation, and HubSpot CRM. For hands-on guidance from a certified HubSpot consultant, use the form above to schedule a meeting with Carrie Gallagher and learn how to optimize your business growth.

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What you’re doing wrong in your marketing emails

Published on HubSpot.com

One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot of really useful advice is gathering dust in my Google Drive.

This week, I’ve got three lessons I just couldn’t waste from the most-shared interview in the history of Masters in Marketing. Email marketing expert Jay Schwedelson is back, and this time he’s coming in hot with what you’re (probably) doing wrong with your email marketing.

And, in all honesty, I’ve committed some of these sins with this very newsletter. (Oopsie!)

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How to Create a Social Media Budget & Spend Smarter in 2025

A whopping 60% of marketers feel that the way they spend their budget — and the ROI it produces — is being scrutinized more now than in the past.

So, it’s no surprise you landed here to discover how you can better optimize your social media budget this year.

As a content pro (and former social media manager), I’ve got you covered. Let’s talk about what a good social media marketing budget looks like, who should be involved, and how you can data-charge your approach.

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How Go-to-Market Teams Grow With HubSpot AI

Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and it always comes back to these three words. So why does go-to-market feel so hard, slow, and disconnected? Two words: legacy CRM.

The concept of customer relationship management (CRM) has existed for decades, and there are more tools than ever for understanding and engaging with customers. The problem is, legacy CRMs have never fully delivered on the promise of being the source of truth about your customer. They are too hard to use and adopt and, even in the best case scenario, they struggle to capture engagement data about your customer.

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How to Use AI for A/B Testing According to HubSpot

Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have tools for AI A/B testing, making experimentation smarter, faster, and infinitely more manageable.

AI A/B testing gets you real-time reports and lets you test multiple hypotheses in a few clicks. To explore the magic that AI brings to A/B testing, I spoke with CRO experts who shared their unique insights.
On top of that, I’ll also take you through the benefits, limitations, and best practices for integrating AI into your A/B testing process.

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