This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. The first example came from Domino’s Pizza. Back in April 2009 on the Marketing Update, we talked about how Domino’s was taken by surprise by an unfortunate YouTube video . We’ve also discussed the company’s reinvention through a series of innovative marketing campaigns including a brand new pizza recipe. Now Domino’s has gone one step further and taken its marketing efforts real time by allowing live Twitter comments from its customers to be displayed on a billboard in Times Square.
[Read more…] about Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]How to Use AI to Market Your Small Business [+ Favorite AI Tools]
Being a small business is both easier and harder than ever. Yes, the competition is tough, but there have never been more AI tools that can help you in almost every segment of your business.
For example, I’d long wanted to sell merchandise with my designs. However, the thought of getting started and thinking about the initial steps felt overwhelming.
[Read more…] about How to Use AI to Market Your Small Business [+ Favorite AI Tools]Google is rumored to be eyeing HubSpot. Here are the pros and cons.
We spoke with an analyst with RBC Capital Markets about the persistent rumors that Google may want to buy HubSpot, and the challenges the deal would face.
Read the full article:
https://www.bizjournals.com/boston/news/2024/05/30/alphabet-google-acquisition-pros-and-cons.html
By: Lucia Maffei
Publication Date: 2024-05-30
What Marketers Need to Know About the Latest Google Algorithm Update
When it comes to search, Google is the primary gatekeeper between your content and your potential buyers. As of last year, nearly 92% of all searches were made on Google.
Whenever Google has a major algorithm update, it highlights just how much we marketers depend on it. Our relationship with it is almost mystical: We have a vague idea of how it works, reinforced by equally vague pronouncements from on high. We try to please it, and sometimes what it rewards or punishes can seem arbitrary.
[Read more…] about What Marketers Need to Know About the Latest Google Algorithm Update19 Best AI Platforms for Marketers and Marketing Analysts in 2023
If you’ve used newly accessible generative AI tools, you’ve likely realized how many tasks you can streamline in just seconds.
The right AI platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence.
But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you.
[Read more…] about 19 Best AI Platforms for Marketers and Marketing Analysts in 2023