Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

Carrie Gallagher, HubSpot Consultant - Blog Archive

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8 Ways to Generate Leads With Your Blog

From socialmediaexaminer.com

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Is your blog generating leads for your business?

Are you looking for ideas?

Offering a suitable and relevant reward in return for people’s contact information is a great way to generate business leads.

In this article you’ll discover eight ways to generate leads with your blog.

Why Lead Generators?

A lead generator (or lead magnet) is something you offer to your blog visitors in the hope that they’ll exchange their contact information (email, address, zip code, etc.) in return for access to whatever it is you’re providing.

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Author : Marcus Ho

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5 Things to Pay Attention to When Considering Local SEO and Your Blog

From problogger.net

People are always talking about how SEO affects the quantity and quality of traffic your blog receives, but you’ll rarely hear local SEO discussed in terms of blogging. Most people feel like local SEO is reserved for physical businesses, but your blog could also benefit from some strategic tweaks and adjustments.

Understanding Local SEO

Local SEO is essentially a sub-segment of search engine optimization that focuses on enhancing local visibility within a specific geographical market. By following certain tips and including specific data and information, pages can rank higher in these markets.

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Author : Guest Blogger

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Snapchat just reserved the rights to store and use all selfies taken with the device

From telegraph.co.uk

Think that picture you’re about to send is temporary? Think again

The beauty of Snapchat is that the photos only last for a few seconds, unless your friend decides to screenshot them.

Even then, you get a notification, so can know exactly which photos of you are owned by someone else.

However, now, the app has changed its terms and conditions so it owns every single photo taken using the app.

Not only this, but if you use it, you’re consenting to the app doing whatever it likes with your photographs.

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Author : Helena Horton

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Why All SEOs Should Unblock JavaScript & CSS… And Why Google Cares

From moz.com

If you’re a webmaster, you probably received one of those infamous “Googlebot cannot access CSS and JS files on example.com” warning letters that Google sent out to seemingly every SEO and webmaster. This was a brand new alert from Google, although we have been hearing from the search engine about the need to ensure all resources are unblocked—including both JavaScript and CSS.

There was definite confusion around these letters, supported by some of the reporting in Google Search Console. Here’s what you need to know about Google’s desire to see these resources unblocked and how you can easily unblock them to take advantage of the associated ranking boosts.

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Author : Jennifer Slegg

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Feeling like you’re an expert can make you closed-minded

From digest.bps.org.uk

What happens to us as we accrue knowledge and experience, as we become experts in a field? Competence follows. Effortlessness follows (pdf). But certain downsides can follow too. We reported recently on how experts are vulnerable to an overclaiming error – falsely feeling familiar with things that seem true of a domain but aren’t. Now a new paper in the Journal of Experimental Social Psychology explores how feelings of expertise can lead us to be more dogmatic towards new ideas.

Victor Ottati at Loyola University and his colleagues manipulated their student participants to feel relative experts or novices in a chosen field, through easy questions like “Who is the current President of the United States?” or tough ones like “Who was Nixon’s initial Vice-President?” and through providing feedback to enforce the participants’ feelings of knowledge or ignorance.

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Author : digest.bps.org.uk