Carrie Gallagher, HubSpot Consultant - Blog Archive

From blog.hubspot.com

When it comes to blogging, there are tons of excuses we give ourselves (or sometimes our bosses) explaining why we just can’t get to writing them right now. While many of these excuses (not enough time, too busy with client work, no writers on staff to create content or edit it, etc.) may in fact be valid and perfectly understandable, it doesn’t change the fact that in order to have successful content marketing, you must also have frequent, relevant content to actually post, too.

So instead of continuously finding reasons to put blogging on the back burner, why not define what the time wasters at work are that are preventing you from getting it done, and change them?

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Author : Danielle Irigoyen

From blog.hubspot.com

Filling the top of your sales funnel with leads is tough — especially when you’re relying on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing, right? Most of those people don’t really want to talk to you … and they can be pretty hostile about it.

So what if I told you that you could still reach your leads quota using methods that actually add value to your prospect’s day?

This utopia of lead generation is, in fact, a possibility. To walk you through some of the different options, I’ve detailed 13 examples of modern lead generation methods below.

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Author : Josh Haynam

From bruceclay.com

Where does the former lead SEO at Microsoft/MSN and leader in the development of Bing Webmaster Tools go after an eight-year tenure at Microsoft? If the corporate world is a freeway, Duane Forrester heads for the exit, takes the road less traveled, and joins Bruce Clay, Inc. in a newly created position as Vice President, Organic Search Operations.

Bruce Clay, Inc. adds Duane Forrester to the team in order to provide businesses with an exclusive advantage in search engine optimization methodology and digital marketing strategy.

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Author : Melanie Saxe

From blog.hubspot.com

Words are hard.

Whether you’re a published author or just getting started with blogging, it’s not always easy to string words together in a way that makes sense, sounds good, and makes the reader feel something.

But every marketer should be able to write — and, more importantly, every marketer can write. It’s just a matter of finding the writing environment that works best for you, expanding your vocabulary, asking for feedback (and listening to it), and practicing.

Luckily, there are a slew of great tools you can use to help improve your writing.

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Author : Lindsay Kolowich

From blog.hubspot.com

Creating and maintaining a presence for your brand on social media can be a 24/7 job for an entire team of people. But what happens when you’re on a content team of one? How do you find time to dedicate to social media without neglecting your other responsibilities?

That’s the position I’ve found myself in. For me, checking in on social media happens between editing articles, managing freelance writers, building gated content, optimizing our CTAs, distributing our content, and growing organic search referrals.

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Author : Adrienne Smith