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Carrie Gallagher | HubSpot Consultant & Solutions Partner – Blog Articles

Certified HubSpot Consultant and Solutions Partner helping businesses of all sizes implement strategic, cost-effective inbound marketing programs on the HubSpot CRM. Read insights, tutorials, and practical tips on HubSpot strategy, automation, and optimization.

December 6, 2015 By Carrie Gallagher

The Anatomy of an Optimized Marketing Email [Infographic]

From blog.hubspot.com

For email marketers, the inbox is a battlefield.

Chances are, the folks on your email lists are receiving promotional emails not just from you, but from a lot of different businesses. Whether they open your emails depends on a lot of things, including your subject line, how well they liked your past emails, and so on.

But with 91% of consumers checking email every day, it’s still one of the best places to reach your target audience. To inspire them to open and click through your emails, you’ll need to make sure you’re consistently sending great marketing emails that warrant your recipients’ time and attention.

Read More

Author : Lindsay Kolowich

Filed Under: Content Marketing Tagged With: content marketing

December 5, 2015 By Carrie Gallagher

Mobile Web vs Mobile Apps: Where Should You Invest Your Marketing? – Whiteboard Friday

From moz.com

Mobile’s been a hot topic for a while now. We know it’s not something to be ignored, but when it comes to different mobile mediums, it can be tricky to determine where to focus your efforts. In this week’s Whiteboard Friday, Rand goes over the differences between marketing via mobile apps and mobile web, examines some criteria that can help guide your decision, and speculates about the future of the mobile world in general.

Video Transcription

Howdy, Moz fans, and welcome to another edition of Whiteboard Friday.

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Author : moz.com

Filed Under: Content Marketing Tagged With: content marketing

December 4, 2015 By Carrie Gallagher

How to Use Photoshop: The Ultimate Photoshop Tutorial for Beginners

From blog.hubspot.com

When you open Photoshop for the first time, it’s easy to click around in confusion for a minute and then reach for your freelancer’s phone number instead. Trust us, you’re not alone in this.

It’s an incredibly powerful design software with a lot going on, including a wealth of tools that can seem overwhelming at times. But Photoshop isn’t just for the professionals.

With a little help, you can easily teach yourself how to use it to create beautiful, compelling graphics. All it takes is an introduction to core elements — in plain English.

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Author : Lindsay Kolowich

Filed Under: Content Marketing Tagged With: content marketing

December 2, 2015 By Carrie Gallagher

How to Create a ‘To-Don’t’ List: A Productivity Trick for Focusing On What Really Matters [Infographic]

From blog.hubspot.com

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.

When I got my first job, I was given one piece of advice over and over again: Say yes. Say yes to every opportunity that comes your way, raise your hand for side projects, and generally go above and beyond.

Going above in your role is a great way to learn and grow. But sometimes, saying no is just as important. And while you’re probably already familiar with the to-do list, there’s another list out there that might be even more valuable.

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Author : Leslie Ye

Filed Under: Content Marketing Tagged With: content marketing

December 1, 2015 By Carrie Gallagher

15 Mind-Blowing Statistics Reveal What Happens on the Internet in a Minute [Infographic]

From inc.com

Consider this: Every minute of every day, staggering amounts of data are being generated as consumers connect to, search for, watch, create, download, and shop for content.

Making sense of what all this data means is critical for the success of your company or brand.

So what are the 3.2 billion people who make up today’s global internet population doing online?

Business intelligence startup Domo recently released the third installment of their infographic, with 15 mind-blowing statistics for 2015.

Every minute:

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Author : Larry Kim

Filed Under: Content Marketing Tagged With: content marketing

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