Carrie Gallagher, HubSpot Consultant - Blog Archive

From forbes.com

For decades I have observed business trends from the stage and from the trenches. For the third consecutive year, I am pleased to share with you what I see as top business trends that leading companies embrace to drive success. In some cases, I spot trends that are starting to take shape. In other cases, I spot established trends that have not yet found their way into the mainstream. I see some of these patterns by interacting with participants when I speak at events, and others I notice while working closely with businesses of varying sizes.

Read More

Author : Ian Altman

From blog.hubspot.com

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.

When I got my first job, I was given one piece of advice over and over again: Say yes. Say yes to every opportunity that comes your way, raise your hand for side projects, and generally go above and beyond.

Going above in your role is a great way to learn and grow. But sometimes, saying no is just as important. And while you’re probably already familiar with the to-do list, there’s another list out there that might be even more valuable.

Read More

Author : Leslie Ye

From inc.com

Consider this: Every minute of every day, staggering amounts of data are being generated as consumers connect to, search for, watch, create, download, and shop for content.

Making sense of what all this data means is critical for the success of your company or brand.

So what are the 3.2 billion people who make up today’s global internet population doing online?

Business intelligence startup Domo recently released the third installment of their infographic, with 15 mind-blowing statistics for 2015.

Every minute:

Read More

Author : Larry Kim

From toprankblog.com

When social media first launched, many companies were skeptical that these new platforms could be used to support their business initiatives. Today, if you hear of a company that is not on social media, you find yourself wondering “What are they thinking?”.

According to NewsCred, 87% of B2B marketers use social media to distribute content. However, many B2B brands are still trailing behind their B2C counterparts when it comes to social media strategy and results.

There is no denying that social media can be used to build brand affinity and increase engagement for B2B companies.

Read More

Author : toprankblog.com

From contentmarketinginstitute.com

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this special Thanksgiving episode of #ThisOldMarketing, Robert and I discuss the amazing new content marketing launch for Y Combinator called “The Macro,” and explain the benefits it’s likely to provide to its innovative publisher. Next, we’re not surprised that 20 big publishers are having trouble generating revenue from Facebook Instant Articles. Our solution? Syndicate their content to Facebook. After that, we disagree with a Gerry McGovern post about quality content versus content marketing and ponder the implications of Ad Age’s data-driven content predictions.

Read More

Author : Joe Pulizzi