Carrie Gallagher, HubSpot Consultant - Blog Archive

From offers.hubspot.com

(+ 5 Bonus Illustrator Templates)

Save countless hours by using these pre-made templates to design your infographics

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Infographics are a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don’t.

The hard part, of course, is finding the time and resources to create these infographics. That’s why we’ve created fifteen fully customizable infographic templates that will give you the inspiration and foundation you need to build your own infographics right in PowerPoint or Illustrator.

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Author : offers.hubspot.com

From toprankblog.com

Most of the B2B influencer marketing programs that I’ve seen are focused on a handful of marketing objectives for brands that sponsor them. The thing is, like many marketing focused investments, influencer marketing can yield many more benefits than the simple act of a famous person in your industry saying nice things about your product or brand.

When B2B companies focus on influencer marketing solely from a campaign perspective, they miss out on the need to maintain relationships. There’s a lot of competition for well known influencers and relationships can keep the connection strong in your brand’s favor.

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Author : Lee Odden

From stitcher.com

What makes up the perfect content product? In this episode of Content Inc., Joe Pulizzi shares the five key elements of the perfect content product as defined by Jason Calacanis. Learn why real… Read more »

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Author : stitcher.com

From agentsofchangecon.com

One of the most valuable tools that any small business or entrepreneur has is their list. In this case, it’s an opt-in email list…people that have asked to hear from you! They’re interested in what you have to say…and sell!

The quality of your list is incredibly important, but the size of your list can be a powerful multiplier for your visibility, reach, and ability to generate leads.

So I asked 69 expert marketers–people with huge or fast-growing lists–what they did to build their list…and here’s what they said.

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Author : Rich Brooks

From inc.com

It’s that time of year again. A time to sit back and review what worked, what we learned and subsequently plan for big marketing wins in 2016.

Since each year is different with its own new set of challenges, I tapped into some leading digital marketing leaders to share their predictions for 2016:

1. Virtual Reality

Bryan feels the marketing world has gone through a massive change, with the explosion of channels, devices and new formats creating new ways to market and converse with your customer or potential customer.

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Author : Leonard Kim