Carrie Gallagher, HubSpot Consultant - Blog Archive

Author: problogger.net

This is a guest contribution from Julie Petersen.

With so much information on the web these days, the competition for high-quality content is strong – and it’s growing.

You can’t always introduce new topics to your target audience, since influential bloggers have already written tons of content on the issues you have in mind. There is a trick though: you don’t necessarily need an original idea to craft unique content. You can always develop your own piece by adding the right dose of creativity into any topic your audience is interested in.

For example, let’s say you’re running a lifestyle blog and you’ve exhausted all topics about getting inspired, finding a purpose in life, achieving goals, and all other themes that are usual for these types of blogs. You can take the good-old idea on giving goal planning tips, but you can add a different angle. Here are few examples:

How Blogging Can Help You Plan and Achieve Life Goals

Do You Really Need a Calendar for Planning?

Or, you can relate your niche with the concept of blogging, so you’ll give tips to other bloggers. In this case, the topic could be something like Unusual Methods for Planning Blog Posts. There are endless variations and spins you can think of.

 

Read More at problogger.net

Author: Clay Cazier

In SEO, our daily job is to spot opportunities and capture them. This is often achieved through technical improvements, page optimization and content development and distribution. The leading edge of our success is often judged by rankings achieved — specifically, rankings achieved for non-brand phrases.

In today’s post, I’d like to highlight a valuable element of SEO that many marketers seem to overlook: SEO activities around branded queries.

What we are talking about

The first simple task is to define the queries we’re interested in optimizing. Branded keywords are any that — you guessed it — contain the brand’s name. For example, if the brand is Brandlicious, Inc., branded queries would include someone typing in:

any proprietary product name or service offered by the brand

In contrast, non-brand queries are like:

The base supposition of this article is that brand phrases are not only worth pursuing, but worth pursuing first when tackling a new SEO job.

Why? Conventional wisdom tells us that if people are looking for our brand or products by name, it is highly likely that they are consumers who are deep in the sales funnel — more likely to buy than those searching for high-level, non-brand phrases. But is this true?

 

Read More at searchengineland.com

Author: About The Author

Lead Magnet- The goal is to turn website visitors into prospects with which you can establish a relation. You need something of value to entice visitors to provide you with their email address. Obviously you have something already in place. But with 40k uniques per month, think about testing and improving your signup rate. Consider using multiple lead magnets. Tripwire – The goal with a tripwire is to increase the number of customers. The tripwire is offered to those who have shown interest in your lead magnet. Use something irresistible and inexpensive, around $7 or less to turn prospects into buyers. You’re not trying to turn a profit, just creating a list of customers. Core Product – Now that you’ve established a relationship from the Lead Magnet and Tripwire, it’s time to offer your core product. Ideally it would be your own product. If you don’t have the resources, find an appropriate affiliate. Profit Maximizer – This is where the real money is made, typically from additional sales that require little effort on your part. Amazon does this with their “People that bought this product, also bought that product” or “Frequently Bought Together” offers. I know your not Amazon, so you’ll execute this strategy on a smaller scale. The Return Path – The goal of this is to increase the number of transactions per company. Your tactic is frequent and strategic communication with your buyers and prospects that cause them to buy repeatedly. Exit offers, content marketing, email marketing and ad retargeting are just a few of the tactics you can employ.

 

Read More at quora.com

Author: toprankblog.com

Content marketers are facing their most daunting challenge yet. We survived the content glut with solid, documented strategy. We have made great strides toward properly measuring and attributing our content marketing ROI. But the next big bad is even bigger and badder than those obstacles: It’s the Fearsome Social Media Algorithm.

The Algorithm Monster already turned our Facebook streams into trickles. Now Twitter and even Instagram are falling under its spell. The once mighty organic platforms are becoming increasingly pay-to-play. Can marketers beat these algorithm-based feeds to get our content to our audience?

Yes, we can. But we can’t do it alone. As the Lego Movie teaches us, everything is cool when you’re part of a team. With influencer marketing, you can form your own team to take on the Fearsome Algorithm, increase your organic reach, and create awesome content while building lasting relationships.

Influencer marketing is the current hot topic in marketing circles, and it’s not hard to see why. 51% of marketers believe that incorporating influencers into their marketing helps them reach customers. Those who do it well earn an average of $6.85 in media value for every dollar they spend. And the top 13% earn $20 or more.

 

Read More at toprankblog.com

Author: Katie Carlin

AOL may have scaled back its Patch.com presence in 2013, but the market opportunity for regional publications is still alive and strong.

Community newsletters and magazines are timeless concepts, and they’re gaining in popularity in the digital ecosystem, too. Just take a look at the following study from Havas PR UK: local newspapers took the lead for most trusted and popular local news source. Despite this, print has been declining as a percentage of total revenue for local magazines since 2005. For local publications to hold their place in the minds and hearts of readers, a change in direction is a must.

Media brands like 5280 in Denver and D in Dallas have built strong followings in their local markets by experimenting with personalized newsletters, content marketing for their advertisers, and more channels for monetization. They’re riding the line between news and entertainment and have an opportunity to explore new monetization and engagement opportunities—And it’s not so daunting to do the same if you know where to start.

 

Read More at blog.hubspot.com