Author: John Rampton
Content marketing is one of the primary methods I use to grow my business. But constantly coming up with original content ideas can be a serious challenge.
Any new content I produce needs to meet a number of criteria. It needs to:
Offer a new or different perspective to the topic
Have a great headline that entices clicks
Cover a topic that my audience actually wants to know about
Do I hit the mark with every single article I write? No. But I have figured out some strategies that help me find great topics and create killer headlines, more often than not.
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