Author: Outside Of Her Role At Toprank Online Marketing
“People spend time on other social networks, but they invest time on LinkedIn.”
For the first time in the history of media, users can engage with the world’s professionals in one place. The LinkedIn network provides access to a quality audience within a professional context.
Furthermore, professionals engage with purpose and content on LinkedIn including:
15x content than job postings in the feed
There is no doubt that many opportunities exist within the platform but many marketers are still trying to find a way to utilize LinkedIn to create and amplify great content. Below are 4 content marketing opportunities shared by LinkedIn’s Jason Miller and Alex Rynne that will help you build your LinkedIn Tactical Plan.
Company pages are your brand identity on LinkedIn and should represent the highest-level information about your company. Showcase pages allow you to connect with more specific audiences on the platform. Below are some of the common objectives that Showcase pages can help you achieve as well as some key metrics to track.
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