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Why a Washington Post Editor Left to Work With Starbucks

From contentmarketinginstitute.com

Starbucks recently partnered with award-winning journalist Rajiv Chandrasekaran from The Washington Post to head up a new media venture. The collaboration between a seasoned journalist and a mega-brand points to an exciting new time for long-form storytelling. Can brands pull it off gracefully? Will consumers accept it?

Rajiv Chandrasekaran worked as a staff writer and editor for The Washington Post for more than two decades. He served as bureau chief in Baghdad in the early 2000s, then as a senior correspondent and associate editor for the paper.

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Author : Clare McDermott

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About Carrie Gallagher

HubSpot Certified Consultant and Solutions Partner specializing in HubSpot CRM setup, marketing automation, and inbound strategy for businesses of all sizes seeking scalable, data-driven growth.