Author: Dorie Clark
an hour ago
Don’t know what product or service you should be selling? That’s actually fine, says Joe Pulizzi, founder of the Content Marketing Institute and author of the new book Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses.
“In most cases [early on], you don’t have the product or service right, anyway,” he says.
Instead, he recommends that entrepreneurs “flip the model on its head” and build an audience first, and only then figure out what to sell them.
Read More at entrepreneur.com