Ireland’s small businesses have far lower digital skills than other organisations, according to our recently published Digital Skills Report. We tested the skills of 622 marketers with a set of 52 questions across the core digital marketing disciplines of SEO, PPC, Email, Display, Social, Mobile and Analytics. The result? Small businesses scored a shocking 25% lower than medium-sized businesses and 22% lower than start-ups.
It makes sense: small business have less staff, fewer resources and often lower budgets.
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