Author: Brian Clark
I once asked the Copyblogger community to name their biggest writing challenges.
From the many responses, a pattern developed:
How to get started
How to cut the fluff
These three issues are really symptoms of the same painful problem, which boils down to not clearly understanding what you’re trying to accomplish with your writing. Don’t worry … it’s a fairly common ailment.
There’s a five-step process you can work through that will help clarify your objectives, which leads to greater clarity in your writing.
This method also helps you kick-start any writing project (and finish it) with only the necessary elements, because you’ll know exactly what you’re after and how to make it happen.
Step #1: Begin with the end in mind
The most important step in the process happens before you even write a word.
You must understand your objective for the content.
You have an idea, but what’s the goal? From a content marketing standpoint, you’re usually seeking to educate or persuade (often both, and as we’ll see in the next step, they’re actually the same thing even when intentions vary).
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