content marketing

From blog.hubspot.com

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales.

As the saying goes, people don’t leave their jobs, they leave their bosses. So if you’ve been blessed with a teamful of rockstars, you should probably make sure your management style isn’t making direct reports anxiously eye the door.

Pepperdine University put the following infographic together as a primer on how to be a good manager. Some of my favorite snippets of wisdom:

“Keep your sights on what’s right — not what you want right now.” (Tweet This)

Read More

Author : Emma Snider

From open.buffer.com

I have some great news: Buffer has acquired Respondly, a social media customer service and brand monitoring tool!

We’re excited to bring this product into the Buffer family and move into a whole new market that many of you have been encouraging us to explore for years.

I wanted to take a little time to share the full details about how we came to acquire this product and our overall vision for how we’ll grow our social media offerings to help you to deliver great experiences and results on social media.

Read More

Author : Joel Gascoigne

From mashable.com

In 2015, we reached peak content marketing. Even Gartner has content marketing entering the “trough of disillusionment.” That means we’re going to be suffering from the hangover as things get real. Marketers’ tenacity to stick with the game plan will be tested and we’ll see some “me too” content marketing efforts stutter and stop.

But the marketers who stay the course and focus on their strategy (and measurement) will emerge as long-term winners, both for themselves and the brands they represent. Budgets will continue to grow, but will require more justification than ever.

Read More

Author : Shafqat Islam

From blog.hubspot.com

Website uptime — the amount of time a business’ website is up and functioning — is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down … there’s always the looming possibility that it might.

It’s a bummer, but a fact of life. And the reaction of visitors when they land on your temporarily unavailable website can run the gamut — from “taking it in stride” to “totally losing their minds.”

Read More

Author : Rachel Sprung