Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

content marketing

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2016 Content Marketing Toolkit: 23 Checklists, Templates, and Guides

From contentmarketinginstitute.com

If content marketing predictions made by leaders like Joe Pulizzi, Sarah Mitchell, Carlos Abler, and several others are any indication, 2016 could truly be the year when brands finally start to de-silo their content efforts and operate as fully functional publishers.

This means it’s time to significantly ramp up your content capabilities – or acquire them from other companies – if you don’t want to fall far below the competition when it comes to engaging with today’s tech-savvy and social media-sophisticated consumers.

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Author : Jodi Harris

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Become a More Effective Marketer in 2016: 5 Questions to Answer

From contentmarketinginstitute.com

Our annual content marketing research literally has thousands of data points our research team digs through each year. While the quantitative data is interesting, we get most excited about pondering ways to turn the findings into actionable ideas to help you improve your content marketing.

One of the key areas we focus on is effectiveness: What percentage of survey respondents say their organizations are effective at content marketing, and how has this changed since last year? And, more importantly, what can you do to become more effective at content marketing?

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Author : Michele Linn

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How to Find the Right Co-Marketing Partner

From blog.hubspot.com

Co-marketing is a fantastic way to gain new contacts without having to wait for organic search to kick in … but it’s not always an easy job.

The challenging part of co-marketing all boils down to one thing: your partner. Can you find partners who launch campaigns with the same strategy and thoughtfulness you do? Oftentimes, it’s a struggle.

If you’re having trouble finding and evaluating co-marketing partners, keep on reading. In this post, I’ll outline 10 tips for making sure you’re entering into a healthy and prosperous co-marketing partnership.

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Author : Christine White