From blog.kissmetrics.com
When writing content, there are a lot of factors you have to keep in mind. You need:
A great headline that’ll get people to click (without it being clickbait).
Well-written content that must get to the point, move along, be an enjoyable read, etc.
Memorable content.
Content that achieves a goal promised early on. This article on book titles, for instance, implies that it will show you how to pick the perfect book title. So, by the end of the article, the reader should know how to do that, or at least have learned a lot.
Author : blog.kissmetrics.com