Most professionals who work in roles focused on online search say artificial intelligence will be extremely or very important to delivering relevant results in the future, according to recent research from Lucidworks.
The report was based on data from a survey of 100 search practitioners (people whose jobs include some responsibility for online search, such as engineers, data scientists, and digital commerce experts).
Some 52% of search practitioners say they believe AI will be extremely important in the future for delivering relevant search results, and 36% say they believe it will be very important.
Some 40% of search practitioners say delivering relevant search results will require more effort in the future, 32% say it will require less effort, and 28% say it will require the same amount of effort.
Some 36% of search practitioners cite collecting quality signal data as the most important factor for delivering relevant search results, 34% cite data analysis, and 30% cite taking the correct actions with data.
About the research: The report was based on data from a survey of 100 search practitioners (people whose jobs include some responsibility for online search, such as engineers, data scientists, and digital commerce experts).
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https://www.marketingprofs.com/charts/2023/49129/how-ai-will-affect-delivering-relevant-search-results
Publication Date: 2023-04-25