Carrie Gallagher

Independent HubSpot Consultant & Solutions Partner

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Giving Searchers a Reason to Prefer Your Brand – Whiteboard Friday

From moz.com

It’s the season of giving, and that notion extends to search! Brand preferences have an almost tangible impact on several levels, from consumer affinity to a rankings boost on Google. In this holiday edition of our now-traditional Whitebeard Friday, Rand explains why it’s important to keep brand recognition at the forefront of your strategy, and offers up a framework on how to get started on giving searchers a reason to prefer your brand.

Video Transcription

Howdy, Moz fans, and welcome to the special Christmas edition of Whiteboard Friday.

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Author : moz.com

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About Carrie Gallagher

Carrie Gallagher is an independent HubSpot consultant and Solutions Partner providing strategic and hands-on HubSpot consulting for marketing and sales teams. Her work spans CRM architecture, automation, reporting, sales processes, integrations, onboarding, and long-term HubSpot optimization.