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Giving Searchers a Reason to Prefer Your Brand – Whiteboard Friday

From moz.com

It’s the season of giving, and that notion extends to search! Brand preferences have an almost tangible impact on several levels, from consumer affinity to a rankings boost on Google. In this holiday edition of our now-traditional Whitebeard Friday, Rand explains why it’s important to keep brand recognition at the forefront of your strategy, and offers up a framework on how to get started on giving searchers a reason to prefer your brand.

Video Transcription

Howdy, Moz fans, and welcome to the special Christmas edition of Whiteboard Friday.

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Author : moz.com

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About Carrie Gallagher

HubSpot Certified Consultant and Solutions Partner specializing in HubSpot CRM setup, marketing automation, and inbound strategy for businesses of all sizes seeking scalable, data-driven growth.