From marketingprofs.com
We live in an era of abundant information: The Internet can deliver that random piece of trivia you can’t remember, the fastest route to your office, or a selection of viral cat videos—instantly… to the palm of your hand.
But there’s a downside to having a wealth of information at our fingertips, especially for marketers eager to have their message heard.
So many communications and messages are reaching everyone in your audience, that it requires more skill than ever to get your audience’s attention and make your message stand out.
Author : Felice Miller Gabriel