This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. The first example came from Domino’s Pizza. Back in April 2009 on the Marketing Update, we talked about how Domino’s was taken by surprise by an unfortunate YouTube video . We’ve also discussed the company’s reinvention through a series of innovative marketing campaigns including a brand new pizza recipe. Now Domino’s has gone one step further and taken its marketing efforts real time by allowing live Twitter comments from its customers to be displayed on a billboard in Times Square.
According to Mashable, “The campaign, which runs from Monday until August 23, will include customer comments — good, bad, or neutral — on a 4,630 square-foot billboard. The comments, which are filtered for bad language and appropriateness but not for sentiment, are culled from Domino’s Tracker , which allows Domino’s customers to track the progress of their pizza orders online. Consumers whose comments are chosen also get a link to a video clip of their comment as it ran on the billboard.”
Dominos is a great example of a company taking risks by incorporating a more real-time approach and trying out some new, out-of-the-box marketing. How could you use real-time tactics to experiment in your marketing ?
Jonathan’s Social Experiment
Our second isn’t about a company doing crazy, out-of-the-box marketing, but about an individual trying something crazy and a company’s response. Last week, Jonathan Stark started a social experiment by putting a copy of his Starbucks card on the internet using a mobile app code, and inviting anyone to use it.
Read the full article:
https://blog.hubspot.com/blog/tabid/6307/bid/22457/interesting-examples-of-out-of-the-box-marketing-ideas-marketing-update.aspx
By: krubin@hubspot.com (Karen Rubin)
Publication Date: 2024-06-04