I’m beyond excited to announce that Content Marketing Institute has been acquired by UBM. For those of you not familiar with UBM, they are the No. 1 B2B events organizer in the U.S. and Asia, with a large business globally in many verticals. After many discussions with the executive team at UBM, it was clear that both UBM and CMI share the same passion for the content marketing industry and its growing community.
CMI and Content Marketing World will become part of UBM’s technology events group and it is an exciting expansion for UBM into the fast-growth world of content marketing and marketing technology. This decision will help us at CMI take our vision of advancing the approach of content marketing to more marketers in the U.S. and around the world.
If you are reading this, you are probably thinking “is this a good thing?” It’s a valid question. Acquisitions are sometimes good and sometimes bad. In this case, this is a very good thing for both CMI and the industry. Long story short, we are ready to expand and grow to continue our mission of education, training, and serving the content marketing community.
Read More at contentmarketinginstitute.com