Certified HubSpot Consultant | HubSpot Solutions Partner
By Laura M. Browning, HubSpot
I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026. From “just make AI and spreadsheets work” to tracking emotional momentum, here‘s what we’re looking forward to next year.
[Read more…] about What should marketers let go of in 2026?When I joined HubSpot, I stepped into a rare position. I had already spent years as a customer, learning how to build systems creatively with the tools I had access to. Then, I joined the company with the responsibility of modernizing a long-standing customer reference system that had served many teams well but was now struggling to meet new expectations, complexity, and scale.
By: Krystie Caraballo, HubSpot
[Read more…] about Building systems of trust in the age of AI while staying human at heartSmall business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of searches don’t end in a click — people are getting answers from AI and never visiting your site.
But here‘s what’s crazy: The same AI that‘s killing your traffic? It’s also your best opportunity to leapfrog the competition.
If you’re like most marketers, you’ve read the subreddits and you know it‘s been pretty bleak. Traffic’s going down, and the same amount of work is getting worse results. HubSpot surveyed more than 500 marketers, and they feel the same way. Customers are wondering, “How do we do marketing when AI is consuming our traffic?”
[Read more…] about The Future of Marketing is Humans With AIEasy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and it always comes back to these three words. So why does go-to-market feel so hard, slow, and disconnected? Two words: legacy CRM.
The concept of customer relationship management (CRM) has existed for decades, and there are more tools than ever for understanding and engaging with customers. The problem is, legacy CRMs have never fully delivered on the promise of being the source of truth about your customer. They are too hard to use and adopt and, even in the best case scenario, they struggle to capture engagement data about your customer.
[Read more…] about How Go-to-Market Teams Grow With HubSpot AIExperimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have tools for AI A/B testing, making experimentation smarter, faster, and infinitely more manageable.
AI A/B testing gets you real-time reports and lets you test multiple hypotheses in a few clicks. To explore the magic that AI brings to A/B testing, I spoke with CRO experts who shared their unique insights.
On top of that, I’ll also take you through the benefits, limitations, and best practices for integrating AI into your A/B testing process.