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Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

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September 4, 2025 By Content Curator

The Future of Marketing is Humans With AI

Small business owners are all saying the same thing: “My website traffic is tanking, and the stuff that used to work just doesn‘t anymore.” And they’re right. Nearly 60% of searches don’t end in a click — people are getting answers from AI and never visiting your site.

But here‘s what’s crazy: The same AI that‘s killing your traffic? It’s also your best opportunity to leapfrog the competition.

If you’re like most marketers, you’ve read the subreddits and you know it‘s been pretty bleak. Traffic’s going down, and the same amount of work is getting worse results. HubSpot surveyed more than 500 marketers, and they feel the same way. Customers are wondering, “How do we do marketing when AI is consuming our traffic?”

[Read more…] about The Future of Marketing is Humans With AI

Filed Under: Content Marketing, HubSpot, HubSpot Integrations, SEO

October 11, 2024 By Content Curator

How Go-to-Market Teams Grow With HubSpot AI

Easy, fast, and unified. We’ve talked to a lot of customers about what they need from their tools to grow, and it always comes back to these three words. So why does go-to-market feel so hard, slow, and disconnected? Two words: legacy CRM.

The concept of customer relationship management (CRM) has existed for decades, and there are more tools than ever for understanding and engaging with customers. The problem is, legacy CRMs have never fully delivered on the promise of being the source of truth about your customer. They are too hard to use and adopt and, even in the best case scenario, they struggle to capture engagement data about your customer.

[Read more…] about How Go-to-Market Teams Grow With HubSpot AI

Filed Under: Content Marketing, HubSpot, HubSpot Integrations

September 18, 2024 By Content Curator

How to Use AI for A/B Testing According to HubSpot

Experimentation is central to making evidence-based decisions, and this is where A/B testing has always shined. But with the advent of AI, we now have tools for AI A/B testing, making experimentation smarter, faster, and infinitely more manageable.

AI A/B testing gets you real-time reports and lets you test multiple hypotheses in a few clicks. To explore the magic that AI brings to A/B testing, I spoke with CRO experts who shared their unique insights.
On top of that, I’ll also take you through the benefits, limitations, and best practices for integrating AI into your A/B testing process.

[Read more…] about How to Use AI for A/B Testing According to HubSpot

Filed Under: Content Marketing, HubSpot, HubSpot Integrations

June 10, 2024 By Content Curator

Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]

This week on the Marketing Update on HubSpot.tv, Mike and Karen discussed a couple of crazy, out-of-the-box marketing campaigns. The first example came from Domino’s Pizza. Back in April 2009 on the Marketing Update, we talked about how Domino’s was taken by surprise by an unfortunate YouTube video . We’ve also discussed the company’s reinvention through a series of innovative marketing campaigns including a brand new pizza recipe. Now Domino’s has gone one step further and taken its marketing efforts real time by allowing live Twitter comments from its customers to be displayed on a billboard in Times Square.

[Read more…] about Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]

Filed Under: Content Marketing, HubSpot, HubSpot Integrations

August 21, 2023 By Content Curator

HubSpot Updates in July 2023: What Managers Need to Know

In the lineup of July updates from HubSpot, you’ll find enhancements like deal-centric lists, triggers for event-based workflows, refined email logging, and more. Let’s delve into the noteworthy changes that managers should be aware of.

[Read more…] about HubSpot Updates in July 2023: What Managers Need to Know

Filed Under: Content Marketing, HubSpot, HubSpot Integrations

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