Customer journey analytics, which promises to enable users to grow and retain revenue more effectively, highlights HubSpot’s October releases.
The ability to customize lifecycle stages and goals for business-specific success metrics was also introduced last month, along with improvements for importing complete sales activity to HubSpot, tracking campaign spend and exporting campaign data.
In addition, several HubSpot Payment improvements were rolled out and data governance was improved for better security, compliance and trustworthy reporting.
[Read more…] about HubSpot’s October releases: A manager’s guide