Content Marketing

From offers.hubspot.com

Whether creating a PowerPoint presentation, laying out an ebook, or configuring your blog, it never hurts to have some pre-made icons at your disposal to spruce up your design.

That’s why we created 135 icons for you to use anywhere in your marketing collateral. You can use these without any licensing or attribution. Just fill out the quick form to the right to download your free icons for marketing.

*BONUS* You’ll also receive a free guide on how to change the color of any of these icons using PowerPoint, Photoshop, and Illustrator.

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Author : offers.hubspot.com

From blog.hubspot.com

Editor’s note: This post originally appeared on HubSpot’s Marketing Blog. For more content like this, subscribe to Marketing.

Some things you think will be simple actually end up getting really complex.

Like those DIY fro-yo places. You walk in thinking you’ll just get a scoop of a single flavor and a spoonful of your favorite topping … but you always walk out with a full bowl and at least three toppings — because how could you get Oreo crunch without getting gummy bears, too?

Or, ya know, your Google Calendar.

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Author : Ginny Soskey

From blog.hubspot.com

When it comes to blogging, there are tons of excuses we give ourselves (or sometimes our bosses) explaining why we just can’t get to writing them right now. While many of these excuses (not enough time, too busy with client work, no writers on staff to create content or edit it, etc.) may in fact be valid and perfectly understandable, it doesn’t change the fact that in order to have successful content marketing, you must also have frequent, relevant content to actually post, too.

So instead of continuously finding reasons to put blogging on the back burner, why not define what the time wasters at work are that are preventing you from getting it done, and change them?

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Author : Danielle Irigoyen

From blog.hubspot.com

Filling the top of your sales funnel with leads is tough — especially when you’re relying on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing, right? Most of those people don’t really want to talk to you … and they can be pretty hostile about it.

So what if I told you that you could still reach your leads quota using methods that actually add value to your prospect’s day?

This utopia of lead generation is, in fact, a possibility. To walk you through some of the different options, I’ve detailed 13 examples of modern lead generation methods below.

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Author : Josh Haynam

From bruceclay.com

Where does the former lead SEO at Microsoft/MSN and leader in the development of Bing Webmaster Tools go after an eight-year tenure at Microsoft? If the corporate world is a freeway, Duane Forrester heads for the exit, takes the road less traveled, and joins Bruce Clay, Inc. in a newly created position as Vice President, Organic Search Operations.

Bruce Clay, Inc. adds Duane Forrester to the team in order to provide businesses with an exclusive advantage in search engine optimization methodology and digital marketing strategy.

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Author : Melanie Saxe