Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

Content Marketing

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4 B2B Social Media Marketing Lessons Marketers Can Learn From Their B2C Counterparts

From toprankblog.com

When social media first launched, many companies were skeptical that these new platforms could be used to support their business initiatives. Today, if you hear of a company that is not on social media, you find yourself wondering “What are they thinking?”.

According to NewsCred, 87% of B2B marketers use social media to distribute content. However, many B2B brands are still trailing behind their B2C counterparts when it comes to social media strategy and results.

There is no denying that social media can be used to build brand affinity and increase engagement for B2B companies.

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Author : toprankblog.com

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This Week in Content Marketing: Facebook Instant Articles Need Syndication, Not Advertising

From contentmarketinginstitute.com

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this special Thanksgiving episode of #ThisOldMarketing, Robert and I discuss the amazing new content marketing launch for Y Combinator called “The Macro,” and explain the benefits it’s likely to provide to its innovative publisher. Next, we’re not surprised that 20 big publishers are having trouble generating revenue from Facebook Instant Articles. Our solution? Syndicate their content to Facebook. After that, we disagree with a Gerry McGovern post about quality content versus content marketing and ponder the implications of Ad Age’s data-driven content predictions.

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Author : Joe Pulizzi

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12 Tips for Writing With Unforgettable Personality

From blog.hubspot.com

The best writers aren’t necessarily the smartest, the smoothest, or those with the biggest vocabulary. The best writers are those that possess an unforgettable personality.

A writing personality is just as real, unique, and nuanced as your personality in everyday life — expect you only release it when you create content. And if you can create content that brims with personality, I guarantee that people will love reading it. They’ll come back to it again and again. They will share it.

Your personality becomes your authentic signature, a trademark that appeals to your target audience.

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Author : Neil Patel

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The Hottest Tech Gifts of 2015

From inc.com

This time of year is always a favorite; but the quest to find the perfect gifts each year gets harder and looms over the joyfulness of the season. Living in a digital world, technology always makes a great gift which brings up the question, what are the best tech gifts this holiday season?

As a busy professional on the go, you may not have time to shop in order to find some great tech gifts. To ease your peace of mind, 10 top tech experts weigh in about what tech gifts they are most excited about for this 2015 holiday season.

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Author : Shama Hyder

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Why Don’t I Rank? How Does Google Search Work?

From orbitmedia.com

This is one of the most common questions in all of web marketing. It’s up there with “How do I get more Twitter followers?” and “How do I get leads?”

It’s a short question with a long answer. We’re really asking how does Google search work? Sure, it’s complicated. But here it is in plain English. This is why you don’t rank in Google.

Note: This article should be equally useful to people getting started in SEO and the pros who need an article to share as a shorthand way to explain search rankings to others.

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Author : Andy Crestodina