Content Marketing

From contentmarketinginstitute.com

In 2013, Joe Pulizzi published a popular post called 8 Remarkable (and Stolen) Content Marketing Ideas. In it, he shared his favorite ideas from others in the content marketing space.

While those original “stolen” ideas are definitely worth revisiting, here are seven more from 2015 that came from blog posts and Content Marketing World speakers. Each of these things has changed my thinking, directly attributed to better content, or is expected to be implemented in 2016. (Not only am I stealing people’s ideas, but I’m also stealing Joe’s post format.)

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Author : Michele Linn

From toprankblog.com

For any brand, reputation is everything—and reputations are often built (or torn down) with earned media. From a glowing news article about one of your products to that horrific Yelp review, every brand experiences the benefits and drawbacks of earned media.

And in today’s socially connected world, marketers are increasing their use of earned media as a contact marketing tactic as it continues to be a crucial factor in consumer decision making.

In fact, a study by Nielsen and InPowered shows that expert content—credible, third-party articles and reviews—is the most effective source of information in impacting consumers along all stages of the purchase process across product categories.

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Author : toprankblog.com

From hbr.org

The business world is awash in ideas for new products, services, and business models. Thanks to powerful ideation approaches such as design thinking and crowdsourcing, it has become incredibly easy and relatively inexpensive for companies to obtain a vast number of novel concepts, from both insiders and outsiders such as customers, designers, and scientists. Yet many organizations still struggle to identify and capture big opportunities. A division head at a global consumer electronics corporation recently told me, “We have a mass of ideas, but honestly, we don’t know what to do with them.

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Author : Roberto Verganti

From contentmarketinginstitute.com

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

In this pre-Christmas episode, Robert and I discuss the meteoric growth of T Brand Studio, The New York Times’ content studio, and predict what will happen to Madison Avenue agencies if they ignore it. Next, we ponder Shafqat Islam’s 2016 content marketing predictions, and point out where our opinions align with and diverge from his prognostications. Finally, we question the wisdom of Basecamp moving its blog to Medium.

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Author : Joe Pulizzi

From moz.com

It’s the season of giving, and that notion extends to search! Brand preferences have an almost tangible impact on several levels, from consumer affinity to a rankings boost on Google. In this holiday edition of our now-traditional Whitebeard Friday, Rand explains why it’s important to keep brand recognition at the forefront of your strategy, and offers up a framework on how to get started on giving searchers a reason to prefer your brand.

Video Transcription

Howdy, Moz fans, and welcome to the special Christmas edition of Whiteboard Friday.

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Author : moz.com