Artificial intelligence has already changed the way businesses communicate with customers and how marketing plans are implemented. It’s impossible to forecast what the future holds in such a fast-changing world, but there are some things as to what we might expect in the near future.
[Read more…] about Some of the Biggest “AI in Marketing” TrendsContent Marketing
Video Event Data Recorder Market is Expected to Increase at a CAGR of 6.9% by the end of 2026
Future Market Bits of knowledge examinations the worldwide video event data recorder market for a 5-year figure period, 2016-2026. As per a new market standpoint report, “Video Event Data Recorder (VEDR) Market: Worldwide Industry Investigation and Opportunity Evaluation, 2016-2026,” the US$ 1.64 Bn market is probably going to reach past US$ 3.2 Bn toward the finish of 2026.
The worldwide video event data recorder (VEDR) market was esteemed at almost US$ 1,500 Mn in 2015 and is projected to reach around US$ 3,500 Mn by 2026. Deals income is supposed to increment at a CAGR of 6.9% during the evaluation time frame (2016-2026).
[Read more…] about Video Event Data Recorder Market is Expected to Increase at a CAGR of 6.9% by the end of 2026Race to the Bottom as NFT Marketplaces Refuse to Pay Artist Royalties
One of the most potentially powerful tools to attract artists, musicians and other creators to embrace blockchain-based NFTs as a way of distributing their work is in jeopardy.
Royalties are a big draw for artists, who value the ability of most non-fungible tokens to allow the creator to add a royalty collection feature on each resale at the time it is minted. So, each time an NFT is sold, a percentage of the price — generally 5% to 10% — is sent to the person who made it.
[Read more…] about Race to the Bottom as NFT Marketplaces Refuse to Pay Artist RoyaltiesAdobe reports growing opportunities for “non-professional” content creators
In a new report, Adobe says that over 50% of U.S. “non-professional” content creators are now monetizing their work, and over 75% started doing so over the past year. Almost half say content revenue makes up more than 50% of their monthly income.
“Non-professional” content creators are defined in a release as those “exploring creative side hustles and hobbies.”
Content opportunities are huge. At Sitecore Symposium this week, CEO Steve Tzikakis observed that around 1% of marketing budgets is devoted to content, while 5% of the content produced commands 90% of the audience’s attention. The challenge is to focus on the content engaging the audience and apply that marketing budget to it.
[Read more…] about Adobe reports growing opportunities for “non-professional” content creatorsThe Biggest Content Marketing Trends in 2017
Author: contentmarketinginstitute.com
I’ve spent the last 12-plus months talking with enterprise marketers from around the globe to get a handle on where the content marketing industry is going. Through that process, in combination with our ongoing research, the CMI team puts together the schedule for Content Marketing World 2016.
Here are what I believe are some of the biggest issues enterprise marketers are dealing with, as well as some thought leaders who are covering this topic at #CMWorld (hint, hint).
Note: These are not in any particular order. They are all important, depending on where you are in your content marketing maturity.
One thing is for sure: Content creation and distribution in the enterprise, outside of the content about our products and services, have become both more important and more integrated over the past year.
In almost every keynote speech I give, I ask the audience members whether their organizations have a documented content marketing strategy. Sadly, most do not. Our research tells us that those organizations that do have one, and that review it consistently, are more likely to be successful. Even though you (the expert reading this) might think this is basic, it’s not. We are still too focused on campaigns and talking about our products, instead of truly driving value outside the products and services we offer.
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