From blog.hubspot.com

Filling the top of your sales funnel with leads is tough — especially when you’re relying on traditional methods. Sending cold emails and scraping together lists can be incredibly demoralizing, right? Most of those people don’t really want to talk to you … and they can be pretty hostile about it.

So what if I told you that you could still reach your leads quota using methods that actually add value to your prospect’s day?

This utopia of lead generation is, in fact, a possibility. To walk you through some of the different options, I’ve detailed 13 examples of modern lead generation methods below.

Read More

Author : Josh Haynam

From bruceclay.com

Where does the former lead SEO at Microsoft/MSN and leader in the development of Bing Webmaster Tools go after an eight-year tenure at Microsoft? If the corporate world is a freeway, Duane Forrester heads for the exit, takes the road less traveled, and joins Bruce Clay, Inc. in a newly created position as Vice President, Organic Search Operations.

Bruce Clay, Inc. adds Duane Forrester to the team in order to provide businesses with an exclusive advantage in search engine optimization methodology and digital marketing strategy.

Read More

Author : Melanie Saxe

From blog.hubspot.com

Words are hard.

Whether you’re a published author or just getting started with blogging, it’s not always easy to string words together in a way that makes sense, sounds good, and makes the reader feel something.

But every marketer should be able to write — and, more importantly, every marketer can write. It’s just a matter of finding the writing environment that works best for you, expanding your vocabulary, asking for feedback (and listening to it), and practicing.

Luckily, there are a slew of great tools you can use to help improve your writing.

Read More

Author : Lindsay Kolowich

From blog.hubspot.com

Creating and maintaining a presence for your brand on social media can be a 24/7 job for an entire team of people. But what happens when you’re on a content team of one? How do you find time to dedicate to social media without neglecting your other responsibilities?

That’s the position I’ve found myself in. For me, checking in on social media happens between editing articles, managing freelance writers, building gated content, optimizing our CTAs, distributing our content, and growing organic search referrals.

Read More

Author : Adrienne Smith

From linkedin.com

This June, I expanded my role as head of corporate communications at LinkedIn to also serve as the company’s Chief Marketing Officer. After a twenty-year career in corporate communications, I had mostly mastered key skill sets needed for the new job, such as storytelling, building global teams, and managing complex internal and external situations. But that was only the beginning of what I needed to really succeed as CMO.

After approaching a few trusted colleagues from my professional network for advice on the best ways to get up to speed, my friend Melissa Selcher, Cisco’s Chief Communications Officer, suggested I try something she had been doing with her own team.

Read More

Author : Shannon (Stubo) Brayton