From inc.com

A killer LinkedIn profile is mandatory if you want to grow your personal brand and company.

Even though you’re busy, LinkedIn is one place you can’t forget. The more you put in, the more you’ll get out of it.

Here are 22 top tips to effectively boost your LinkedIn profile.

1. Must Do: Keep Your Profile Basics Updated!

Many people forget to keep their LinkedIn profiles updated. Whether you’re a total newbie, just starting a new job, or starting to explore new opportunities, there’s no excuse to have outdated information on LinkedIn.

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Author : Larry Kim

From inc.com

A killer LinkedIn profile is mandatory if you want to grow your personal brand and company.

Even though you’re busy, LinkedIn is one place you can’t forget. The more you put in, the more you’ll get out of it.

Here are 22 top tips to effectively boost your LinkedIn profile.

1. Must Do: Keep Your Profile Basics Updated!

Many people forget to keep their LinkedIn profiles updated. Whether you’re a total newbie, just starting a new job, or starting to explore new opportunities, there’s no excuse to have outdated information on LinkedIn.

Read More

Author : Larry Kim

From hongkongfp.com

A senior Chinese official known as the “gatekeeper” of the country’s internet has denied that the country censors online information.

Lu Wei, chief of the State Internet Information Office, said China does not censor but “manages” internet content in Zhejiang on Wednesday.

Lu was answering a CNN reporter’s question in a press conference ahead of the Second World Internet Conference to be held in Zhejiang’s famous water town Wuzhen next week.

See also: Apple denies ‘censorship hurdles’ with upcoming Chinese version of news app.

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Author : hongkongfp.com

From socialmediaexaminer.com

Do you want to add video to your social media marketing?

Are you looking for tools to simplify your video production?

Today’s tools make it easy to record and edit videos for social media marketing and ad campaigns.

In this article I’ll share 14 tools marketers can use to create screencasts, montages and slideshows.

Why Video for Ads?

Facebook gives priority to native videos (as opposed to video links to external sources) to encourage this type of content. Videos that are directly uploaded to Facebook perform better and provide a better experience.

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Author : Mari Smith

From moz.com

At our recent SearchLove conferences, I’ve been talking about things we need to do differently as marketers amidst the big trends that are reshaping search. My colleague Tom Anthony, who heads up the R&D; team at Distilled, spoke about 5 emerging trends:

Implicit signals

Compound queries

Keywords vs intents

Web search to data search

Personal assistants

All of these trends are powered by Google’s increasing reliance on machine learning and artificial intelligence, and mean that ranking factors are harder to understand, less predictable, and less uniform across keywords.

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Author : Will Critchlow