From hongkongfp.com

A senior Chinese official known as the “gatekeeper” of the country’s internet has denied that the country censors online information.

Lu Wei, chief of the State Internet Information Office, said China does not censor but “manages” internet content in Zhejiang on Wednesday.

Lu was answering a CNN reporter’s question in a press conference ahead of the Second World Internet Conference to be held in Zhejiang’s famous water town Wuzhen next week.

See also: Apple denies ‘censorship hurdles’ with upcoming Chinese version of news app.

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Author : hongkongfp.com

From socialmediaexaminer.com

Do you want to add video to your social media marketing?

Are you looking for tools to simplify your video production?

Today’s tools make it easy to record and edit videos for social media marketing and ad campaigns.

In this article I’ll share 14 tools marketers can use to create screencasts, montages and slideshows.

Why Video for Ads?

Facebook gives priority to native videos (as opposed to video links to external sources) to encourage this type of content. Videos that are directly uploaded to Facebook perform better and provide a better experience.

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Author : Mari Smith

From moz.com

At our recent SearchLove conferences, I’ve been talking about things we need to do differently as marketers amidst the big trends that are reshaping search. My colleague Tom Anthony, who heads up the R&D; team at Distilled, spoke about 5 emerging trends:

Implicit signals

Compound queries

Keywords vs intents

Web search to data search

Personal assistants

All of these trends are powered by Google’s increasing reliance on machine learning and artificial intelligence, and mean that ranking factors are harder to understand, less predictable, and less uniform across keywords.

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Author : Will Critchlow

From contentmarketinginstitute.com

Yet, despite that opportunity, lack of executive buy-in for content marketing is consistently one of the top five challenges cited by B2B marketers .

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Author : contentmarketinginstitute.com

From blog.hubspot.com

For email marketers, the inbox is a battlefield.

Chances are, the folks on your email lists are receiving promotional emails not just from you, but from a lot of different businesses. Whether they open your emails depends on a lot of things, including your subject line, how well they liked your past emails, and so on.

But with 91% of consumers checking email every day, it’s still one of the best places to reach your target audience. To inspire them to open and click through your emails, you’ll need to make sure you’re consistently sending great marketing emails that warrant your recipients’ time and attention.

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Author : Lindsay Kolowich