From socialmediaexaminer.com

Have you heard of Facebook Live video?

Do you want to use Facebook Live for business?

Facebook Live lets you connect with your fans, friends and followers by sharing real-time video of what you’re seeing and doing.

In this article you’ll discover how to broadcast with Facebook Live and use Live video in your marketing.

What Is Facebook Live?

Facebook has steadily been releasing Live over the last several months. It came out in August 2015 for verified public figures through the iOS Mentions app. Early in December, Live became available to select people on their personal profiles and then to all verified Facebook pages later in the month.

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Author : Mari Smith

From contentmarketinginstitute.com

If content marketing predictions made by leaders like Joe Pulizzi, Sarah Mitchell, Carlos Abler, and several others are any indication, 2016 could truly be the year when brands finally start to de-silo their content efforts and operate as fully functional publishers.

This means it’s time to significantly ramp up your content capabilities – or acquire them from other companies – if you don’t want to fall far below the competition when it comes to engaging with today’s tech-savvy and social media-sophisticated consumers.

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Author : Jodi Harris

From stitcher.com

What does the mega-hit movie “Star Wars: The Force Awakens” have to do with content marketing? In this episode of Content Inc., Joe Pulizzi says…everything. The movie is expected to break box… Read more »

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Author : stitcher.com

From stitcher.com

In this episode of Content Inc., Joe Pulizzi reminds you of the importance of developing a strong buyer persona of your target audience. The information obtained in putting together… Read more »

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Author : stitcher.com

From contentmarketinginstitute.com

Our annual content marketing research literally has thousands of data points our research team digs through each year. While the quantitative data is interesting, we get most excited about pondering ways to turn the findings into actionable ideas to help you improve your content marketing.

One of the key areas we focus on is effectiveness: What percentage of survey respondents say their organizations are effective at content marketing, and how has this changed since last year? And, more importantly, what can you do to become more effective at content marketing?

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Author : Michele Linn