TuneIn, the world’s leading live-streaming audio service, and HubSpot, the customer relationship management (CRM) platform for scaling companies, announced the launch of HubSpot Podcast Network on TuneIn, a radio feed that continuously streams HubSpot’s extensive content library through the TuneIn platform.
[Read more…] about TuneIn and HubSpot Launch the HubSpot Podcast NetworkHow to Use User-Generated Content (UGC)
It’s high time businesses tap into the power of user-generated content (UGC), a form of content marketing where your customers take center stage.
UGC leverages the voices and experiences of real people to promote your brand. Think customer reviews, social media posts, and photos or videos shared by loyal customers. It’s authentic, it’s relatable, and it works!
But what makes it so successful?
[Read more…] about How to Use User-Generated Content (UGC)Ryan Reynolds On AI-powered Marketing
Artificial intelligence tool ChatGPT has been the center of debate online because there are still so many unknowns when it comes to using AI. Is it ethical? Will it eliminate jobs? How can marketers use it to their advantage? Ryan Reynolds is offering a potential answer to the latter in his latest ad for Mint Mobile.
[Read more…] about Ryan Reynolds On AI-powered MarketingWhat to Look for When Hiring Content Creators, According to HubSpot Experts
The creator economy is seeing a huge boom, and many marketers are looking for ways to use it in their campaigns. The most common way marketers leverage this new economy is by collaborating with creators to expand audience reach. But what should marketers look for when hiring creators?
In this article, the experts at HubSpot will explain what to look for when working with creators. The following information is perfect for marketers looking to collaborate with creators and creators trying to attract partnerships with brands.
[Read more…] about What to Look for When Hiring Content Creators, According to HubSpot ExpertsUsing Single-Touch Attribution for Content Marketing ROI Mapping
Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. With the complex marketing strategies most of us design today, models like “multi-touch” and “omni-touch” are crucial to genuinely mapping ROI to every piece of content in the buyer’s journey. These complex attribution models allow us to drill deep and get a more accurate picture of how our content influences buyers and where we may need to tighten our efforts.
But is complex always the right path? Single-touch attribution, where 100 percent of the conversion credit is given to one touch point in a buyer’s journey, can still have a place in modern marketing analytics.
[Read more…] about Using Single-Touch Attribution for Content Marketing ROI Mapping