By: Nathan Lands
Publication Date: 2025-07-17
For the past few months, I‘ve been deep in the trenches testing the latest AI models, spending $200 a month on ChatGPT Pro, and building games with AI that would have required entire development teams just months ago.
I’ve watched reasoning models solve problems that stump PhD mathematicians. What I’m seeing isn‘t just incremental improvement; it’s a complete phase change.
After countless hours testing ChatGPT against Claude, Gemini 2.0, and similar AI competitors, I’m convinced 2025 will be the year AI goes from “cool tool” to “fundamental infrastructure.” Here are my six predictions, as well as tactical steps marketers can take to stay ahead.
AI Predictions That Will Change Marketing
1. I think we’ll see something like Orion — a new, larger base model — launched by year’s end. Sam Altman has hinted AGI is coming in 2025, and honestly, by my definition, Pro mode already qualifies as a kind of basic AGI. Once these models combine fast response with deep reasoning, most people will call that AGI, and it will unlock everything we’ve been talking about, from autonomous agents to robot assistants.
2. AI agents will be the buzzword of the year. My co-host Matt Wolfe called this one: Agents will be the buzzword of 2025. As he put it, every major company — Google, OpenAI, Anthropic — will be talking about agentic workflows and tool use. I completely agree with his assessment.
By year’s end, you’ll have agents that can go off and do market research, come back with slides, and show you the best strategy for approaching a market or customer segment.
I also think that email assistants will also be agents, handling our correspondence so we can focus on higher-value work. (I genuinely think hand-typed emails will be rare within two or three years.)
3. xAI’s Grok 3 will surprise everyone. xAI has been scaling fast, training on more data than nearly anyone else and buying up Nvidia chips at a staggering pace. I expect them to release Grok 3 this year, and while it may not replace ChatGPT’s advanced voice mode for me, I think it’s going to surprise a lot of people with its responsiveness and personality. Especially for casual users, Grok 3 might be the most fun to interact with.
Read the rest of this article:
https://blog.hubspot.com/marketing/ai-predictions-change-marketing
By: Nathan Lands
Publication Date: 2025-07-17