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Carrie Gallagher - Home | A Simple Content Marketing Formula that Most Companies Ignore

October 4, 2015 By Carrie Gallagher

A Simple Content Marketing Formula that Most Companies Ignore

From salesforce.com

This article by Joe Pulizzi is part of our Blogtober event, which features blog posts written by industry influencers in support of Breast Cancer Awareness Month.

According to the 2015 B2B Content Marketing Benchmark research, the average B2B company utilizes 13 different content marketing tactics (i.e., blogs, in-person events, videos, etc.). That’s a lot.

Now, this is not necessarily a good or bad thing, but it is interesting. More than not, enterprises are sporadically distributing content over a number of platforms with a number of different content types.

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Author : salesforce.com

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Filed Under: Content Marketing Tagged With: content marketing

About Carrie Gallagher

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