Traffic is nice and all, but it’s just the tip of the iceberg when it comes to measuring your content marketing success.
Metrics are what businesses and digital marketers around the world use to determine how effective their marketing strategy is. Breaking down that data and developing a better marketing strategy is one of the keys to consistent growth.
While most analytics services offer plenty of data, they don’t exactly offer much guidance when it comes to figuring out what matters. Measuring metrics can actually become intimidatingly complex, especially for the inexperienced digital marketer.
Author : Michael Peggs