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Carrie Gallagher - Home | 19 Best AI Platforms for Marketers and Marketing Analysts in 2023

September 28, 2023 By Content Curator

19 Best AI Platforms for Marketers and Marketing Analysts in 2023

If you’ve used newly accessible generative AI tools, you’ve likely realized how many tasks you can streamline in just seconds.

The right AI  platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence.

But, with so many AI platforms hitting the market, the minutes you save using ChatGPT might be eaten up by hours of vetting which AI platforms and features are right for you.

HubSpot Marketing Hub

HubSpot Marketing Hub offers AI tools including Content Assistant, a content creation tool for bloggers and web copywriters. Specifically, Content Assistant can help you generate topic ideas for blogs, create blog outlines, write paragraphs, professional prospecting or marketing emails, and more within a Marketing Hub account.

HubSpot’s also launched ChatSpot, a free conversational bot that can provide you information about your CRM. With ChatSpot, you can use a chat interface to ask a question or give commands related to your CRM to get a generative AI response. For example, you can ask it to give you contact details, send follow-up emails, pull reports, and create new contact segments.

Key features: Generate blog, marketing, and email copy. (Content Assistant) Get content topic and tone suggestions. (Content Assistant) Command CRM-related tasks (ChatSpot) Request auto-generated information related to your CRM (ChatSpot) Price: HubSpot AI features, in Public Beta and Alpha, are free with additional features available to premium customers. Learn more or sign up here.

OpenAI

OpenAI, known for its GPT (text generator), Dall-E (image generator), and Whisper (speech recognition) models, also provides businesses with tools and platforms that can be used for streamlining and even site or product features. In fact, you might have interacted with one of OpenAI’s GPT integrations on platforms of customers like Stripe, Duolingo, or Morgan Stanley.

Its OpenAI API enables developers and researchers to explore, experiment, and leverage AI models and frameworks.

With safety and ethical concerns being common with the evolution of this type of technology, OpenAI claims its tools were built with security and safety mechanisms in mind.
For example, for teachers and other professionals that worry about AI-based plagiarism, OpenAI offers GPT-detection tools. Businesses deploying OpenAI features can also add “moderation endpoints” to their models to monitor, filter, and limit responses to inappropriate queries or language misuse.

Key features: GPT: reasoning, creative and technical writing tasks Dalle-E: image generation Whisper: speech transcription Price: Detailed pricing is available on this page.

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MindMeld

MindMeld is a conversational AI platform that enables businesses to build intelligent and natural language processing (NLP) capabilities, such as chat features or auto-generated reminders, around their workplace applications.

With MindMeld, organizations can create voice and chat experiences that understand user intent and engage in contextually aware conversations.

MindMeld, which offers models and frameworks compatible with Python, has pre-made conversational AI “blueprints” for business scenarios that virtual assistants or service reps might commonly handle via instant messaging, including online banking support, home assistant tasks, online food ordering, and human resources questions.

Key features: Knowledge base creation Natural language processing Question answering Dialogue management Conversational AI Blueprints Pricing: Pricing is available upon request.

Read the rest of this article:
https://blog.hubspot.com/marketing/ai-platform
By: Olivia Deng
Publication Date: 2023-09-25

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Filed Under: Artificial Intelligence, HubSpot

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