Creators earn the most from their brand partnerships on YouTube – more than Instagram and TikTok, according to a new survey.
By the numbers. On YouTube, 6% of creators earned more than $10,001 per month – compared to 3% of Instagram creators and 2% of TikTok creators.
50% of YouTube creators earn more than $500 per month vs. Instagram (40%) and TikTok (36%).
More expensive, but. While it’s more expensive to work with YouTube creators, brands should work with them because the platform has high engagement metrics.
Creators get a 50% engagement rate, on average, which beats all other platforms by far (TikTok and Instagram had a 3% and 2% engagement rate, respectively). Engagement on YouTube was defined as views, likes, comments and shares. Also:
“YouTube’s longer video format allows creators to dive deeper into your products in each video — which is especially helpful if you’re selling products like tech gear or ready-to-build furniture, which may need step-by-step tutorials.”
About the survey. It is a combination of internal data from Aspire, an influencer marketing platform, plus a survey of 1,000 “diverse creators, varying in audience size, main platform of choice, industry, and more.” Most of the creators were U.S.-based.
Read the full article:
https://searchengineland.com/youtube-most-profitable-platform-creators-survey-427813
By: Danny Goodwin
Publication Date: 2023-06-02