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Carrie Gallagher

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Carrie Gallagher - Home | Why You Need To Stop Selling In Your Content Marketing

August 30, 2015 By Carrie Gallagher

Why You Need To Stop Selling In Your Content Marketing

From blog.newscred.com

We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in.

Or as I’ve heard some executives huff: “we are in the business of selling stuff ya’ know.”

Stop promoting products in your content marketing for these reasons:

Content marketing must help the buyer. And in doing so, you help the business.

Brands need to think and act like publishers. This means creating content people actually want. Then promote your brand and product “on the edges.”

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Author : blog.newscred.com

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Filed Under: Content Marketing

About Carrie Gallagher

Certified HubSpot Marketing Consultant, helping businesses large and small implement strategic, budget-friendly inbound marketing programs on the HubSpot CRM.

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