We often get asked by our customers to help them create content that is more promotional, or that has a direct product tie-in.
Or as I’ve heard some executives huff: “we are in the business of selling stuff ya’ know.”
Stop promoting products in your content marketing for these reasons:
Content marketing must help the buyer. And in doing so, you help the business.
Brands need to think and act like publishers. This means creating content people actually want. Then promote your brand and product “on the edges.”
Author : blog.newscred.com