The business world is awash in ideas for new products, services, and business models. Thanks to powerful ideation approaches such as design thinking and crowdsourcing, it has become incredibly easy and relatively inexpensive for companies to obtain a vast number of novel concepts, from both insiders and outsiders such as customers, designers, and scientists. Yet many organizations still struggle to identify and capture big opportunities. A division head at a global consumer electronics corporation recently told me, “We have a mass of ideas, but honestly, we don’t know what to do with them.
Author : Roberto Verganti