Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

content marketing

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6 Content Ideas Every Marketer Should Steal From IBM

From contentmarketinginstitute.com

Last year, I interviewed IBM’s Andrea Ames, whose job title alone makes me tired: enterprise content experience strategist, architect, and designer. In this article, I share some steal-worthy ideas from that interview – ideas that can help you, as a marketer, scale your content processes and provide your customers with more remarkable experiences.

Create content that builds customer relationships (Content is the new salesperson)

Today more than ever, we build customer relationships not face to face but through content.

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Author : Marcia Riefer Johnston

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7 Ways to Stand Out With LinkedIn Visual Content

From socialmediaexaminer.com

Do you want to attract more attention on LinkedIn?

Have you considered adding visuals to your profile?

Consider using images to build out each section of your LinkedIn profile.

In this article I’ll share seven ways to improve your LinkedIn profile with visuals.

#1: Connect a Face to Your Name

While it might seem obvious, many LinkedIn users fail to use the most powerful visual element: their profile photo.

A good profile photo makes you look approachable and polished.

To upload a personal photo, go to your Edit Profile page (choose Profile > Edit Profile), hover your mouse over the existing photo in the upper-left corner and click the camera icon.

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Author : David Fisher

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15 Free Infographic Templates in Powerpoint

From offers.hubspot.com

(+ 5 Bonus Illustrator Templates)

Save countless hours by using these pre-made templates to design your infographics

Easily create infographics in PowerPoint & Illustrator

Infographics are a powerful tool for capturing the attention of your target audiences. In fact, businesses that publish infographics grow their traffic an average of 12% more than those that don’t.

The hard part, of course, is finding the time and resources to create these infographics. That’s why we’ve created fifteen fully customizable infographic templates that will give you the inspiration and foundation you need to build your own infographics right in PowerPoint or Illustrator.

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Author : offers.hubspot.com

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5 Ways Influencer Marketing Can Grow Your B2B Company

From toprankblog.com

Most of the B2B influencer marketing programs that I’ve seen are focused on a handful of marketing objectives for brands that sponsor them. The thing is, like many marketing focused investments, influencer marketing can yield many more benefits than the simple act of a famous person in your industry saying nice things about your product or brand.

When B2B companies focus on influencer marketing solely from a campaign perspective, they miss out on the need to maintain relationships. There’s a lot of competition for well known influencers and relationships can keep the connection strong in your brand’s favor.

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Author : Lee Odden