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Carrie Gallagher - Home | Study Finds Most Marketers Don’t Know Their Audience: Here’s Why and How to Fix It

December 12, 2022 By HubSpot Content Curator

Study Finds Most Marketers Don’t Know Their Audience: Here’s Why and How to Fix It

When it comes to marketing, almost nothing is more important than knowing your target audience.
But what if I told you over half of marketers are missing critical information on their consumers?
In our annual survey of over 1,200 marketers, we found that just 42% know the basic demographic information of their target audience, like their name, gender, and location.

And, the data gap doesn’t stop there:

Less than half of marketers know their audience’s interests and hobbies, shopping habits, the products they are interested in buying, their purchase history, and where they consume content. Only 31% know the online communities their target audience is a part of and even less know the challenges they are facing. Just one-fourth of marketers know the social causes their target audience cares about – a huge missed opportunity when it comes to expressing your brand’s values, especially when marketing to Gen Z and Millennials. So why are marketers having such a hard time getting these data points?

Read the full article:
https://blog.hubspot.com/marketing/why-most-marketers-dont-know-their-audience
By: Maxwell Iskiev
Publication Date: 2022-12-12

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About HubSpot Content Curator

This is a curation account, serving up the best articles we find on marketing content, digital marketing, the creator economy, and of course all things HubSpot. Use the link in the menu to schedule a HubSpot marketing consultation with Carrie Gallagher.

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