• Skip to main content

Carrie Gallagher

HubSpot Marketing Consultant | HubSpot Solutions Partner

  • My Story
  • HubSpot Consulting
    • HubSpot Purchases & Onboardings
    • HubSpot Project Consulting
    • NEW: HubSpot Office Hours
  • Content Marketing
  • Pricing
  • FAQ
  • 15-Minute Intro Call
Carrie Gallagher - Home | Using Single-Touch Attribution for Content Marketing ROI Mapping

December 26, 2022 By Content Curator

Using Single-Touch Attribution for Content Marketing ROI Mapping

Mapping ROI back to content isn’t easy, but it’s essential to determine the effectiveness of the content you create. With the complex marketing strategies most of us design today, models like “multi-touch” and “omni-touch” are crucial to genuinely mapping ROI to every piece of content in the buyer’s journey. These complex attribution models allow us to drill deep and get a more accurate picture of how our content influences buyers and where we may need to tighten our efforts.

But is complex always the right path? Single-touch attribution, where 100 percent of the conversion credit is given to one touch point in a buyer’s journey, can still have a place in modern marketing analytics.

Why Use Single-Touch Attribution?

Marketing teams that use single-touch attribution usually choose the first or the last touch point to qualify the lead as derived from marketing. So why use single-touch attribution in a 21st-century marketing context?

1. It’s easy to implement.
Marketers choose one interaction with a customer (often the first or the last) and credit the entire sale to that piece of content, regardless of how many touch points are created for the buyer’s journey.

This could be the social ad you ran on LinkedIn that first caught your customer’s attention which drove them to read a blog (first touch), or the webinar you offered that convinced the customer to purchase your service or product (last touch).

But wait, there’s more! …..

Read the full article at Contently:
https://contently.com/2022/12/06/single-touch-attribution/
By: Aaron Taube
Publication Date: 2022-12-07

Related

Filed Under: Content Marketing

Let's Discuss Your HubSpot Consulting Needs!

About Content Curator

This is a curation account, serving up the best articles we find on marketing content, digital marketing, the creator economy, and of course all things HubSpot. Use the form above to schedule a HubSpot marketing consultation with Carrie Gallagher.

  • My HubSpot Marketing Story
  • HubSpot Project Consulting
  • Buy HubSpot, Without the Onboarding Fees
  • “Hire” Me for 3+ Months
  • HubSpot Office Hours
  • Content Programs Customized to Your Sales & Marketing Funnel
  • Upfront Pricing
  • FAQ
  • For Agencies
  • What’s Your Website’s Marketing Grade?
  • 15-Minute Intro Call
  • The Lovable Blog
  • YouTube

COPYRIGHT © 2025 LOVABLE MARKETING, LLC | NEW YORK, NY | MAKE YOUR MARKETING LOVABLE