Are you wondering why competitor analysis is important? Like sports teams study their opponents to find weaknesses, businesses can examine their competition to improve their SEO strategy.
By closely looking into your competitors, you learn what works and what doesn’t. Let’s get into it.
What is a competitor analysis?
Imagine a competitor analysis as if you were going snorkeling in your competitor’s SEO ocean. You get to explore how they’ve set up their SEO strategies and the keywords they’re aiming for. Pretty neat. It’s like having your secret map to find the treasure before your competition.
Simply put, it’s like stealing a glance at the playbook of the top dogs in your industry. You get to see what they’re doing with their SEO and use that intel to plan your strategies. It’s quite an adventure if you ask me.
The Benefits of a Competitor Analysis
Now, let’s look at why competitor analysis is your secret weapon…
Read the rest of this article:
https://blog.hubspot.com/marketing/seo-competitor-analysis
By: Daniel Doan
Publication Date: 2023-07-19