Let’s face it — there’s always another brand out there that makes a product similar to yours. Chances are that there are quite a few brands that make products or services similar to yours.
It’s also likely that new brands and businesses will pop up in the future with similar products. With this in mind, how do new brands compete in such saturated and competitive markets, so much so that they become market leaders in their niche?
In this post, we’ll discuss how three brands, SKIMS, Liquid Death, and Dollar Shave Club, introduced old but new products to market and achieved significant success.
Revitalizing Old Products: How Skims, Liquid Death, and Dollar Shave Club Achieved Their Success Making “old” products come alive in new and exciting ways revolves around audiences, their needs, and how you can make what you offer them more exciting than their available options.
Doing this falls on new, unique branding that speaks to their desires and a product that positions you above your competition.
Let’s discuss three brands that excelled at this …
Read the full article at Hubspot:
https://blog.hubspot.com/marketing/revitalizing-old-products
By: fneedle@hubspot.com (Flori Needle)
Publication Date: 2022-11-15