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Carrie Gallagher - Home | Content Marketing Tactics: Earned Media Pros, Cons, Examples & Best Practices

December 29, 2015 By Carrie Gallagher

Content Marketing Tactics: Earned Media Pros, Cons, Examples & Best Practices

From toprankblog.com

For any brand, reputation is everything—and reputations are often built (or torn down) with earned media. From a glowing news article about one of your products to that horrific Yelp review, every brand experiences the benefits and drawbacks of earned media.

And in today’s socially connected world, marketers are increasing their use of earned media as a contact marketing tactic as it continues to be a crucial factor in consumer decision making.

In fact, a study by Nielsen and InPowered shows that expert content—credible, third-party articles and reviews—is the most effective source of information in impacting consumers along all stages of the purchase process across product categories.

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Author : toprankblog.com

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Filed Under: Content Marketing Tagged With: content marketing

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