From digest.bps.org.uk

What happens to us as we accrue knowledge and experience, as we become experts in a field? Competence follows. Effortlessness follows (pdf). But certain downsides can follow too. We reported recently on how experts are vulnerable to an overclaiming error – falsely feeling familiar with things that seem true of a domain but aren’t. Now a new paper in the Journal of Experimental Social Psychology explores how feelings of expertise can lead us to be more dogmatic towards new ideas.

Victor Ottati at Loyola University and his colleagues manipulated their student participants to feel relative experts or novices in a chosen field, through easy questions like “Who is the current President of the United States?” or tough ones like “Who was Nixon’s initial Vice-President?” and through providing feedback to enforce the participants’ feelings of knowledge or ignorance.

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Author : digest.bps.org.uk

From inbound.org

What’s in a name? Wouldn’t that startup we call [x] be as sweetly successful by any other name?

Probably — but maybe not. And, why risk it?

I know, I know, you’re an entrepreneur and so you’re intrinsically impatient. Besides, you have future customers to talk to, product to build, and a thousand other things on your plate. Who has time to spend trying to come up a great name? Do company names really matter?

Although a great name will not save a terrible startup — and a terrible name probably won’t keep a great startup from succeeding, on the margin, names matter.

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Author : inbound.org

From blog.hubspot.com

It’s no question social media is an important part of most college students’ lives. But of all the social networking sites out there, Instagram is the one college students use the most, according to a 2015 Pew Research Center survey.

In fact, 53% of adults ages 18–29 years old say they use Instagram every single day.

That’s why many brands whose target audience includes young adults have taken to Instagram. After all, when it comes to choosing which social platforms to spend time and resources on, it’s a best practice to go where your target audience goes.

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Author : Lindsay Kolowich

From entrepreneur.com

Seven years ago, in the midst of an economic recession, Boston’s Yale Appliance + Lighting was losing money. “I’d read somewhere that people will buy some things anyway during a recession — and one of those things was refrigerators,” recalls CEO Steve Sheinkopf. “So we pumped more money into radio and newspaper advertising, thinking it would help. It didn’t — it hurt.”

Sheinkopf, who had taken over the store founded by his grandfather, refocused with what was (at the time) a radical approach. He doubled down on a digital marketing strategy that included social media, blogging, reputation management and email components.

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Author : Ann Handley