The creator economy is built around influencers and their audiences.
As audiences put a significant amount of trust in their favorite influencers, it makes sense that marketers would want to pay more attention to influencer marketing than before.
This post will go over the data-backed benefits of using influencer marketing, along with insight from a HubSpot social media expert.
7 Benefits of Influencer Marketing
1. Influencer marketing has high ROI. 1 in 4 marketers that currently leverage influencer marketing report that it offers the second highest ROI of any marketing trend, so your investments in influencer marketing won’t go to waste.
2. Influencers help you save money. We’ve mentioned above that influencer marketing has a high ROI, so your marketing budgets are worth something.
You also have the potential to optimize your campaign budgets and see high ROI, especially when partnering with smaller micro-influencers (those with under 100k followers/subscribers). In fact, of marketers that work with both large and small influencers, 44% say that the biggest benefit of working with small influencers is that it is less expensive.
Read the rest of this article:
https://blog.hubspot.com/marketing/benefits-of-influencer-marketing
By: fneedle@hubspot.com (Flori Needle)
Publication Date: 2022-11-18