This article by Joe Pulizzi is part of our Blogtober event, which features blog posts written by industry influencers in support of Breast Cancer Awareness Month.
According to the 2015 B2B Content Marketing Benchmark research, the average B2B company utilizes 13 different content marketing tactics (i.e., blogs, in-person events, videos, etc.). That’s a lot.
Now, this is not necessarily a good or bad thing, but it is interesting. More than not, enterprises are sporadically distributing content over a number of platforms with a number of different content types.
Author : salesforce.com