My marketing career started in 1994 at a Northern California semiconductor company, where I learned the ins and outs of traditional B2B marketing: print ads, press releases, direct mail, and countless trade shows.
I hated the intrusive tactics I was learning, but loved the traveling and didn’t know what else to do with my life. I moved to New York in 1998 to do more of the same for an IT staffing/trading technology firm.
In 2012 I was introduced to “Inbound Marketing,” which is all about authenticity: delighting customers with information that solves their problems, and making yourself easy to find find when they have a question. Finally, something in marketing to feel good about!
After the HubSpot Inbound ’13 conference last year, I began wondering how to bring Inbound marketing principles to job seekers. To be truly competitive, applicants must start demonstrating their enthusiasm for a role in real time, and take advantage of all the great online tools at their disposal: educational blogging, open source projects, smart use of social media … just show the world you know what you’re talking about.
Enter Branded Student – a new program I created to get teenagers blogging their passions early, with the goal of crafting a personal brand portfolio for their college applications. My 8-year-old son is already begging me to help him start a blog for creative writing and an art/charity project he’s working on at school. :-)
I hope you find something here that inspires you to apply inbound to your own brand, be it business or personal. If you would like help, have questions, or you just need to brainstorm with someone, I would love to hear from you here or on Twitter!